The Group’s strategic goals are cascaded to the Lines of Business in accordance with the development directions established for them and their role within the Group. Each Line of Business has obtained its own measurable goals and Strategic Initiatives, projects and activities necessary to achieve them, along with their material and financial scope.
The pursuit of the Strategy is monitored both in terms of achieved financial results and implementation of the material scope. The Group has adopted a flexible approach to its Strategic Initiatives – they are finetuned on an ongoing basis in relation to the outcomes they produce as well as to changing external circumstances. Parameters of key significance for each Line of Business are: achievement of the established goals and maintenance of the EBITDA and CAPEX levels set in the strategic projections.
We are aware that our efforts will bring the expected results only if our staff participate in the creation and implementation of the Strategy. By unleashing both their potential to achieve goals and their sense of responsibility for the Group’s performance, we enable our staff to create value, which results in an expansion of the Group’s potential. This is why we attach so much importance to investing in our employees. Their professional and personal development is one of the pillars of sustainable growth of shareholder value.